This Is Ideal, as Agency of Record Reale Mutua, one of the leading insurance companies in Italy, has created the communication campaign dedicated to the Vantaggi Mutualistici, the mutualistic benefits that the Brand shares with its Members/Insureds by giving them back part of their operating profits.
“É normale ricevere di più, se sei un Cliente Reale Mutua”, the campaign involved the creation of a TV and digital film with an ironic, surreal and at the same time informative tone that told of the extraordinary benefits of belonging to a Mutua, registering a high level of likability among the public.
Lorenzo Sonego, the young ATP tennis player who is already a testimonial for the brand.
