Influencer campaign with fabulous unboxing
To support the new Taleggio Dop Communication Campaign, we developed an Influencer Activation Project, in line with the “E “la Tavola è una Favola” concept and with the aim of increasing brand awareness, amplifying its coverage on social media.
We selected 8 food and lifestyle creators based on 5 specific criteria and an aggregate follow base of 1.2 million users to maximise results. To each talent we sent a special box in the shape of a fairy tale book, containing a character and a call to action to prepare a recipe inspired by him or her.
Finally, we timetabled the content published by the creators within Taleggio Dop's editorial plans and shared it with the main publications.
This activation allowed us to reach over 1.1M social media coverage.