Different generations got different tastes by definition. However, there are masterpieces that cross generational boundaries.
That’s what Gorgonzola Dop does. With its unique flavor, it has fans of every age: it is the G Generation. A generation of passionate, non-judgmental, creative people, sincere by nature, and in love with taste. We created 8 characters, from boomers to Gen Alpha, who bring our campaign to life in different media following an integrated approach.
Two TV commercial cuts, lots of social media content, and the influencer project “A Generation in the Kitchen” allowed the idea to express its full potential.